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The nine steps of utility gamification (part 1)

Our previous blog posts provide a basic overview of gamification for energy efficiency and the elements of gamification.  Now it’s time to talk about how to plan and implement a gamified solution. How do you go about using gamification, if you aren’t already? Well, it’s an involved process for utilities to do in-house. Since Brilliency …


This is, and that is not, a gamified solution

To paraphrase Mary Poppins, “in every energy efficiency behavior that must be done, there is an element of fun. You find the fun and snap! the job’s a game.” Incidentally, the eponymous musical is set in 1910, during the infancy of suburban electric power. A century later, the power of fun and games remain. In …


Gamified Solutions for Energy Efficiency Programs

Who doesn’t love a good game?  In business, game based strategies use the fun, camaraderie, competition, self-esteem, and social capital that games engender to motivate people. Utilities, and many other businesses, are finding ways to use gamified solutions in their customer energy efficiency programs. Games captivate a large number of people. “Gaming has woven its …


Behavior-based Energy Efficiency Programs

If you’ve ever noticed a New Year’s resolution lapsing, you’re not alone. Habit change can be difficult because of certain quirks of human psychology. Utility energy efficiency programs are combining lessons from marketing, social sciences, and behavioral economics to deal with some of the same quirks and even using them to improve decision-making. Last week, …


BYOT and Behavioral Energy Efficiency

New tech, same old story New energy efficiency technologies are exciting, but tech can only work as well as its users allow. Even while the Internet of Things (IoT) keeps inching home automation toward true, integrated experience worthy of the moniker, “smart home,” issues with user behavior persist. If users aren’t educated and motivated to …


Beyond Supply: Utilities’ Social, Digital Future

What do Facebook or Twitter matter to utilities?  According to some industry executives, social media is a critical foundation to the evolved business model.  In the traditional model, everything once revolved around selling and delivering gas, water, or electricity through a network of lines (as summarized by a recent IDC Energy Insights white paper1 discussed …


Four Utility and Customer Engagement Lessons for 2015

The new year is here, and we’re in the season for looking back and summing up the the year that has passed with retrospectives and year-end research results. Here are four from 2015 with takeaways for utilities interested in customer engagement. The Energy Business 1. The Grid Edge 2015 Year in Review Discussion of the …


2016’s Safest Energy Prediction

One safe energy prediction for 2016 is that the amount of data available to utilities and their consumers will continue to increase exponentially. Utilities know the importance of data. Two years ago, Oracle Utilities published a white paper (PDF) in which they said that utilities were already aware of the advantages of data analytics. “Data analytics is …


How Interactive Content Helps Utilities Turn the Corner on Customer Engagement

Utilities that engage their customers see benefits. Engagement leads to information sharing and behavior changes that enable utilities to plan programs and services and to improve grid stability. Consumer engagement remains an opportunity for most utilities, with many ongoing benefits not yet realized. Back in 2013, reports showed that under a quarter (24%) of people …


We’re In!

Brilliency is excited to announce its acceptance into the Flashstarts accelerator program for Summer 2015. Flashstarts provides invaluable resources, such as expertise, experience, and mentorship, to startup entrepreneurs and their companies.  Brilliency’s team will hotel in the Flashstarts new Terminal Tower offices, in Downtown Cleveland, as it launches its Brilliant Efficiency platform for utilities and residential utility consumers. …