The Latest News

9
Feb

Gamified Solutions for Energy Efficiency Programs

Who doesn’t love a good game?  In business, game based strategies use the fun, camaraderie, competition, self-esteem, and social capital that games engender to motivate people. Utilities, and many other businesses, are finding ways to use gamified solutions in their customer energy efficiency programs. Games captivate a large number of people. “Gaming has woven its …

2
Feb

Behavior-based Energy Efficiency Programs

If you’ve ever noticed a New Year’s resolution lapsing, you’re not alone. Habit change can be difficult because of certain quirks of human psychology. Utility energy efficiency programs are combining lessons from marketing, social sciences, and behavioral economics to deal with some of the same quirks and even using them to improve decision-making. Last week, …

19
Jan

Beyond Supply: Utilities’ Social, Digital Future

What do Facebook or Twitter matter to utilities?  According to some industry executives, social media is a critical foundation to the evolved business model.  In the traditional model, everything once revolved around selling and delivering gas, water, or electricity through a network of lines (as summarized by a recent IDC Energy Insights white paper1 discussed …

22
Dec

2016’s Safest Energy Prediction

One safe energy prediction for 2016 is that the amount of data available to utilities and their consumers will continue to increase exponentially. Utilities know the importance of data. Two years ago, Oracle Utilities published a white paper (PDF) in which they said that utilities were already aware of the advantages of data analytics. “Data analytics is …

15
Dec

How Interactive Content Helps Utilities Turn the Corner on Customer Engagement

Utilities that engage their customers see benefits. Engagement leads to information sharing and behavior changes that enable utilities to plan programs and services and to improve grid stability. Consumer engagement remains an opportunity for most utilities, with many ongoing benefits not yet realized. Back in 2013, reports showed that under a quarter (24%) of people …

22
Jul

We’re In!

Brilliency is excited to announce its acceptance into the Flashstarts accelerator program for Summer 2015. Flashstarts provides invaluable resources, such as expertise, experience, and mentorship, to startup entrepreneurs and their companies.  Brilliency’s team will hotel in the Flashstarts new Terminal Tower offices, in Downtown Cleveland, as it launches its Brilliant Efficiency platform for utilities and residential utility consumers. …