Category - Customer Engagement

16
Feb

This is, and that is not, a gamified solution

To paraphrase Mary Poppins, “in every energy efficiency behavior that must be done, there is an element of fun. You find the fun and snap! the job’s a game.” Incidentally, the eponymous musical is set in 1910, during the infancy of suburban electric power. A century later, the power of fun and games remain. In …

26
Jan

BYOT and Behavioral Energy Efficiency

New tech, same old story New energy efficiency technologies are exciting, but tech can only work as well as its users allow. Even while the Internet of Things (IoT) keeps inching home automation toward true, integrated experience worthy of the moniker, “smart home,” issues with user behavior persist. If users aren’t educated and motivated to …

19
Jan

Beyond Supply: Utilities’ Social, Digital Future

What do Facebook or Twitter matter to utilities?  According to some industry executives, social media is a critical foundation to the evolved business model.  In the traditional model, everything once revolved around selling and delivering gas, water, or electricity through a network of lines (as summarized by a recent IDC Energy Insights white paper1 discussed …

5
Jan

Four Utility and Customer Engagement Lessons for 2015

The new year is here, and we’re in the season for looking back and summing up the the year that has passed with retrospectives and year-end research results. Here are four from 2015 with takeaways for utilities interested in customer engagement. The Energy Business 1. The Grid Edge 2015 Year in Review Discussion of the …

15
Dec

How Interactive Content Helps Utilities Turn the Corner on Customer Engagement

Utilities that engage their customers see benefits. Engagement leads to information sharing and behavior changes that enable utilities to plan programs and services and to improve grid stability. Consumer engagement remains an opportunity for most utilities, with many ongoing benefits not yet realized. Back in 2013, reports showed that under a quarter (24%) of people …