Category - Energy Efficiency


The nine steps of utility gamification (part 1)

Our previous blog posts provide a basic overview of gamification for energy efficiency and the elements of gamification.  Now it’s time to talk about how to plan and implement a gamified solution. How do you go about using gamification, if you aren’t already? Well, it’s an involved process for utilities to do in-house. Since Brilliency …


This is, and that is not, a gamified solution

To paraphrase Mary Poppins, “in every energy efficiency behavior that must be done, there is an element of fun. You find the fun and snap! the job’s a game.” Incidentally, the eponymous musical is set in 1910, during the infancy of suburban electric power. A century later, the power of fun and games remain. In …


Gamified Solutions for Energy Efficiency Programs

Who doesn’t love a good game?  In business, game based strategies use the fun, camaraderie, competition, self-esteem, and social capital that games engender to motivate people. Utilities, and many other businesses, are finding ways to use gamified solutions in their customer energy efficiency programs. Games captivate a large number of people. “Gaming has woven its …


Behavior-based Energy Efficiency Programs

If you’ve ever noticed a New Year’s resolution lapsing, you’re not alone. Habit change can be difficult because of certain quirks of human psychology. Utility energy efficiency programs are combining lessons from marketing, social sciences, and behavioral economics to deal with some of the same quirks and even using them to improve decision-making. Last week, …